When you ask ChatGPT "What are the best running shoes for flat feet?", you see a single, coherent answer appear in seconds. What you don't see is what happens between your question and that response. ChatGPT doesn't simply "know" the answer. Behind
For twenty years, buying anything significant meant the same ritual: open Google, scan results, click through to multiple sites, open new tabs for reviews, compare prices in yet more tabs, maybe check Reddit for "real" opinions, then finally return to wherever offered the best combination of trust and
I’ve been thinking a lot about how commerce keeps changing. Not in a “new buzzword just dropped” way, but in a very practical sense. How people discover products. How decisions get made. How purchases actually happen. Every few years, something fundamental shifts. First, it was physical stores. Then e-commerce